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Vincent Reymond

CEO of Pure by Switzerland

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Pure

Story.

When I had the opportunity to create an entirely new skincare brand, I gathered a team of Swiss botanical and biologist experts with only one mission in mind:

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promote the exceptional antioxidants found in alpine plants.

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Instead of asking ourselves what could be added to our products to stand out from the current industry, we looked for what we could remove, to keep only the essentials:

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100% natural active ingredients

and nothing else.

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